Purina Challenge

SOURCE: Land O' Lakes Purina Feed

March 21, 2011 10:10 ET

Purina Introduces 60-Day See the Difference Feeding Challenge

Purina Challenges Animal Owners to See the Difference Purina Feeds Will Make for Their Animals

ST. LOUIS, MO--(Marketwire - March 21, 2011) - For more than 116 years, Purina^® has seen the difference its feeds make in animals across the country. Now, Purina invites animal owners to take its 60-Day See the Difference Challenge to see the difference for themselves. Animal lovers can register and learn more about the feeding challenge online at www.PurinaDifference.com.

"Purina prides itself in providing nutritional feed options to support the needs of many animals, and we guarantee that animal owners will see a difference with our feeds or their money back*," said Chris Goodwin, marketing manager, Land O'Lakes Purina Feed. "It's a challenge you can't lose. We're so confident you will be happy we're guaranteeing it or we'll buy your feed back."

Participants can register up to two species online at www.PurinaDifference.com for a 60 day trial of Purina^® Feeds. Species included in the Challenge are horse, flock, rabbit, goat, cattle and show animals. Upon registration, Challenge participants will receive a welcome email and valuable coupons for Purina^® feed. After completing the 60-Day See the Difference Challenge, participants will be asked to submit information on the trial and nutritional performance of the feed.

As an added bonus, Challenge participants also will be enrolled in the Purina Difference^™ Rewards Program and will receive future offers and feed savings of $15 to $50 off depending on the specie and product trialed. As part of the Rewards Program, customers can participate in the Purina Refer-A-Friend Program and can earn up to $25 in Purina^® feed coupons.

Challenge participants are encouraged to share their testimonials and photos online at www.PurinaDifference.com. Also found on the site is a full list of eligible feeds included in the Purina 60-Day See the Difference Challenge, information on the Purina Difference^™ Rewards Program, additional offers and real-life Purina feed testimonials.

About Land O'Lakes Purina Feed LLC
Land O'Lakes Purina Feed LLC (www.landolakesinc.com) is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America's leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace.

*Land O'Lakes Purina Feed, LLC will provide a refund on qualifying Purina^® products purchased for and associated with the animal(s) enrolled in The Challenge at PurinaDifference.com. Original proof of purchase must be dated between February 15, 2011 and December 31, 2011, and valid enrollment in The Challenge must have been completed at PurinaDifference.com by the animal owner on or by October 31, 2011. Refund(s) will be based on original proof of purchase and average 60-day intake per animal enrolled in The Challenge to validate claim.