Friday, August 27, 2010

Olsen's Goes Pink

Olsen’s Grain Inc. Hosts Local Purina Pink 50 Event to Support Breast Cancer Research

Purina to host more than 50 events across the United States to unite animal lovers in support of breast cancer research and to feed today for a difference tomorrow.


(Prescott-07/30/10) – Olsen’s Grain Inc. in Prescott is thinking pink as they gear up to host The Arizona Equifest Team Roping from 8:00am to 6:00pm on Saturday, September 25th at the Prescott Rodeo Grounds in Prescott, AZ. The event is one of more than 50 events taking place in September and October across the United States as part of Purina’s "Pink 50 Campaign," an effort to unite animal lovers everywhere and raise awareness to support breast cancer research. Area ropers and families are invited to attend and help make a difference.

Get out your "Tough Enough to Wear Pink" shirt and wear it to the roping!

The Arizona Equifest Roping will feature four ropings starting with a #13 pick or draw and a #11 pick or draw. The main roping will be the "PINK" Super 9 followed by a #8. The "PINK" Super 9 will feature 2 DHS saddles to average winners, buckles to 2nd, breast collars to 3rd, and headstalls to 4th and 5th. On top of all the prizes Purina Mills is adding $1000 to be split between breast cancer research and the top header and top healer
wearing "PINK"! In addition to all this every roper wearing pink will receive a FREE bag of Purina horse feed.

"The purpose of the Pink 50 Campaign is to reach out to women in rural America—raising awareness about breast cancer, educating and sharing information and supporting one another," said Christy Goodwin, Marketing Manager, Land O’Lakes Purina Feed. "At Purina, we’ve always been passionate about making a positive impact in the lives of animals and their owners."

In addition to the more than 50 Purina events taking place across the nation in support of breast cancer awareness and research, Purina also will be turning its top animal feed packages pink. Purina plans to donate a portion of the proceeds from every pink bag sold to breast cancer research. Select animal feeds include Equine Senior®, Strategy® GX, and Omolene #200® horse feeds, Layena® SunFresh® Recipe poultry feed, Rabbit ChowTM Complete Natural AdvantEdge® rabbit food, and Goat Chow® goat feed.

The Pink 50 Campaign was inspired by Purina’s Equine Senior Horse Tales Contest held every other year that encourages horse owners to share their heartfelt stories.

"Many of the stories we receive from horse owners describe how their horses offered an escape from cancer and other illnesses and how their horses provided comfort to family members as they stood by and helped mothers, daughters, fathers and sons through treatment," said Goodwin.

The Pink 50 Campaign is Purina’s effort to continue the fight against this disease—bringing people and their animals together in communities to make a difference.

For more information on Purina’s local Pink 50 event, please contact Olsen’s Grain Inc. at olsenschino@cableone.net or log on to www.horse.purinamills.com.

About Land O’Lakes Purina Feed LLC
Land O’Lakes Purina Feed LLC (www.landolakesinc.com) is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America’s leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed,
ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace.

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